DIY Internet Marketing Workshop Agenda

Morning Workshop
Registration 7:45 a.m.
Program 8:30 - 11:30 a.m.

Afternoon Workshop
Registration 12:45 p.m.
Program 1:30 - 4:30 p.m.

Evening Workshop
Registration begins 5:15 p.m.
Program 6:00 p.m. - 9:00 p.m.

Contrary to what you've been told, you're very capable of generating leads on the Internet and you can do most of the work without technical assistance. Best of all, when the time comes to hire a technician, you'll be able to determine if they're qualified to work on your site. By the end of the workshop, you'll be a qualified buyer who will not overpay for unnecessary services.

The 'DIY Internet Marketing Workshop for Real Estate Professionals' is divided into three sections:

Section 1: How Internet Marketing Works
In this segment you'll walk through the step-by-step process of generating real estate leads. We'll start by showing you how customers use the Internet to find a home. Then we'll show you how to prompt Google to present your web site before your competitions'. In this section you'll learn:

• Understanding the components of a Search Engine Results Page (SERP)
• How the top real estate web sites got to the top of Google and what you can do to take their place
• How to find profitable real estate keywords for your community
  
• Where to place keywords on your web site so that Google will promote you to homebuyers (Search engine optimization companies charge $500-$1,000 a page for this service and you'll be able to do it yourself in less than 15 minutes)

Section 2: The Components Of A Profitable Real Estate Web Site
The vast majority of real estate web sites are difficult to use and cause homebuyers and sellers to leave in frustration. Is your web site guilty of any of the eight deadly usability sins? We'll show you what they are and how to fix them. In this segment you'll learn:

• The three components present on every successful lead-generating web site
• The eight things that cause homebuyers and sellers to leave your site immediately and how to fix them
• The two most important things potential homebuyers look for and the only thing home sellers look for on a real estate web site

Section 3: Driving Homebuyers And Sellers To Your Web Site
Once your web site is set up to convert homebuyers and sellers into clients, you can focus your attention on drawing them to your site. Search engine marketing companies may charge $500 a month for this service but you'll be able to do it yourself. Better yet, once you know what needs to be done, you can pay an assistant to do it. In this section you'll learn:

• How to drive homebuyers to your web site using article marketing, press releases and blogs
• How to farm a community using free software from Google
• How to create and upload video tours, real estate reports and comprehensive property web sites using free software without technical assistance
• How to find extremely qualified technicians to create or re-create your web site for a fraction of the going price